At Desi Adda, we are committed to safeguarding your privacy and ensuring that your personal information is handled transparently and securely. This privacy Policy outlines how we collect, use, and protect your data under the UK General Data Protection Regulation (UK GDPR).
By using www.desiadda.co.uk, you consent to the collection and processing of your personal data, as described in this policy, to facilitate our editorial services and website functionality.
Lawful Basis for Processing Personal Information
As a media platform, Desi Adda operates under the Lawful basis of consent to process personal information. We are dedicated to delivering news, culture, entertainment, and community insights relevant to British Pakistanis, Indian Britishers, and South Asians in the UK.
Desi Adda ensures compliance with the UK GDPR and the Data Protection Act 2018, which establish strict privacy protection guidelines. Under these laws, we commit to handling personal data in a lawful, fair, and transparent manner and ensuring that personal information is collected for legitimate purposes and processed securely.
How We Collect and Use Your Information
We collect information from users through various means, including electronic forms when you submit inquiries via our Contact Us page, Join Us form, or competition entry forms, subscribe to our newsletter. Additionally, we may collect website analytics data using Google Analytics, helping us understand visitor interactions and enhance our platform’s functionality.
Your date is used to personalize your experience, improve website performance, respond to inquiries, optimize content recommendations, and prevent fraud or unauthorized access. Rest assured, we do not sell or share personal data with third parties for marketing purposes.
Cookies and Tracking Technologies
Desi Adda uses cookies to enhance user experience, maintain website functionality, and optimize services. These small files allow us to:
- Remember your preferences and keep track of your use of our website.
- Ensure our website functions efficiently – note that disabling cookies may impact site performance
- Administer services for users and advertisers to improve engagement and analytics
- Google Analytics Cookies – Our website uses Google Analytics to monitor visitor activity and understand how the site is used. Google Analytics saves a cookie on your device but does not store, save, or collect personal information
To read Google’s privacy policy, visit: Google Privacy Policy
Third Party Cookies – We may use third party cookies for conversion tracking and referral analytics. These cookies typically expire after 30 days, though some may last longer. No personal data is stored or collected from these cookies.
UK Cookie Law Compliance – Under UK regulations, we obtain consent before storing non-essential cookies. You can manage cookie settings in your browser, but disabling cookies may restrict website functionality.
Find out more about cookies and data protection on the UK government website: Cookies Advice for the Public
Third-Party Links and External Sites
Desi adda contains links to external sources, including social media pages, advertisers, and news platforms. While we aim to provide valuable content, Desi Adda is not responsible for third-party privacy policies. Users are encouraged to review the external site policied before engaging.
Data Protection and Security
We implement industry-standard security protocols, including HTTPS encryption, firewalls, and data transfer safeguards, to protect personal information from unauthorized access.
- All user data collected from UK visitors is securely processed under local regulations.
- HTTPS encryption and firewalls prevent security breaches and cyber risks.
- Personal information is stored securely and retained only for as long as necessary.
We do not store excessive personal details beyond what is essential for website functionality. Users are advised to keep their login credentials secure and avoid sharing sensitive information online.
Your Rights and Data Choices
Under UK GDPR, users have the right to:
- Access & Modify personal Data – Users can request access to or corrections to their personal data.
- Opt-Out of Subscriptions – Unsubscribe from newsletters or marketing emails anytime.
- Request Data Deletion – Users may request deletion of their information by emailing info@desiadda.co.uk
Desi Adda respects your rights and ensures that all data-related requests are processed in compliance with UK regulations.
Changes to Our Privacy Policy
Desi Adda may update this privacy Policy periodically to reflect new regulations, industry practices or improvements to data protection measures. We encourage users to review this policy regularly. If significant modifications impact how personal data is handled, we will notify users via email and update this page accordingly.
Contact Us
For any privacy-related inquiries, concerts, or data requests, please reach out to info@desiadda.co.uk.
Desi Adda is committed to maintaining trust, transparency, and responsible data use, ensuring Compliance with UK GDPR.
Thank you for taking the time to read our privacy policy.
